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Advanced Security Coding & Asset Protection Services
Identidot Data Services Data Services has been a leader in advanced security solutions for over a decade, specialising in DNA coding technology to protect high-value assets. Our expertise spans securing art, antiques, jewellery, and other treasured possessions for private and corporate clients nationwide. With a proven track record of coding over 2 million items, our innovative approach has significantly deterred theft, with only 62 items stolen in 18 years. We offer comprehensive services including asset management, valuations, art consultancy, and insurance partnerships, supported by our proprietary Asset Management Portal. Our team collaborates with insurance providers and institutions like Home House Private Members Club, ensuring tailored solutions for client needs.

Backed by industry recognition, including finalist status in the Midlands Insurance Claims Awards, we prioritise transparency, reliability, and cutting-edge technology. Our commitment to excellence is reflected in our collaborations with experts like Tina Marlow, whose experience enhances our service delivery. We actively engage in community initiatives, demonstrating our dedication to social responsibility. With offices in Aldridge, we serve clients across the UK, combining technical innovation with personalised service to safeguard assets effectively.
Services
Coding Services Asset Management Valuations Art Consultancy Insurance Services Auditing Stolen Asset Register Asset Management Portal Free Trial News Updates
Highlights and features
  • We have over a decade of expertise in DNA coding for high-value asset protection.
  • Our technology has secured 2 million+ items with a 99.99% theft deterrence success rate.
  • We offer a proprietary Asset Management Portal for streamlined client access.
  • Our team collaborates with insurance providers and industry-recognised institutions.
  • We combine technical innovation with personalised service for tailored solutions.
What people say
Proven theft deterrence Innovative DNA technology Expert insurance partnerships Reliable asset tracking Tailored client solutions
Services
Coding Services
Our DNA coding technology permanently marks high-value items to deter theft and aid recovery. With over 2 million items secured since 2005, this solution is trusted by private collectors and insurers. The discreet, durable coding integrates with our Asset Management Portal for real-time tracking and verification.
Asset Management
We provide end-to-end asset management solutions, including inventory tracking, risk assessment, and insurance coordination. Our proprietary portal allows clients to monitor their secured items remotely, ensuring transparency and control. This service is tailored for art collections, antiques, and corporate assets.
Valuation Services
Our experts offer accurate valuations for insured items, combining market analysis with provenance research. This service supports insurance claims and asset management strategies, ensuring clients receive fair compensation in case of loss or damage.
Art Consultancy
We advise on acquiring, authenticating, and preserving art collections. Our consultants collaborate with auction houses and insurers to ensure clients make informed investments while mitigating risks through security coding and insurance integration.
Insurance Services
We partner with insurers to develop tailored policies for high-value items. Our data-driven approach reduces claims by 99.99% through proactive security measures, while our stolen asset register aids in recovery, streamlining claims processes for clients.
People
Ian Whittock
Managing Director
Ian Whittock leads Identidot Data Services Data Services, leveraging decades of experience in asset security and insurance partnerships. He spearheaded the launch of the company's Asset Management Portal and oversees strategic collaborations with institutions like Home House Private Members Club.
Tina Marlow
Senior Consultant
Tina Marlow joined Identidot Data Services Data Services with extensive expertise from roles at RK Harrison and Stackhouse Poland. She specialises in client relations and insurance integration, enhancing the company's ability to deliver tailored security solutions for high-value assets.
Chris Whittock
Security Specialist
Chris Whittock, a key team member, combines technical proficiency in DNA coding with community engagement. He captained the Unicorns Cricket team in 2016, reflecting his leadership and commitment to excellence in both professional and personal endeavours.
Bryan Brown
Charity Liaison
Bryan Brown, Assistant Bursar at Harrow School, collaborates with Identidot Data Services Data Services on charitable initiatives. He completed a 850-mile bike ride for the British Heart Foundation, raising over 90,000 and demonstrating the company's commitment to social responsibility.
Questions
What is Identidot Data Services Data Services's DNA coding service?
Our DNA coding permanently marks items with a unique, invisible identifier to deter theft and aid recovery, used for over 2 million items since 2005.
How does the Asset Management Portal work?
The portal allows real-time tracking of secured items, integrates with insurance records, and provides remote access to asset inventories for clients.
Can I try the service before committing?
Yes, we offer a free trial to demonstrate our coding and asset management solutions without obligation.
How effective is DNA coding against theft?
With only 62 items stolen out of 2 million coded, our technology has a 99.99% deterrence success rate.
What areas do you serve?
We operate nationwide across the UK, supporting private collectors and corporate clients in securing high-value assets.